This comprehensive pricing guide is designed for beginner florists who want to build a profitable business while covering all their costs. It explains how to calculate your wholesale costs—including the price of flowers, additional materials, and labor fees—and then apply a simple 3× markup to arrive at your base retail price. The guide also details how to account for extra expenses such as sales tax and delivery fees, offering clear, practical examples for various types of arrangements, from small hand-tied bouquets to large premium centerpieces. By following this step-by-step process, florists can confidently set competitive prices that reflect both the quality of their work and the value they provide to customers.